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Social Listening: CLOAK Brand

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      CLOAK  is a clothing brand that was founded by two popular, gaming YouTube creators. These creators are JackSepticEye  and Markiplier , who later added Pokimane , another gaming content creator to represent the brand. Many people who follow the brand have praised the quality of the clothing they've received, while very few have complained about the limited stock in each collection that's dropped. What had interested me personally is that they guarantee high quality clothing, which a lot of brands do but sometimes you get the opposite result.        Cloak's story wants people to be proud and comfortable with what they wear, and want their customers to have a voice. On the Cloak website, their story states, "This is CLOAK. This is our clothing brand. But more importantly, this is your clothing brand.  Something has been missing from our lives: clothing for people like us. The apparel options that the fashion industry has given to us are pretty much all the same, an
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Marketing in The News: Mask Shortages and Price Gouging

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     In amidst of the pandemic consumers are emptying mask stock in stores around the United States to protect themselves, others and to follow the Centers for Disease Control (CDC) guidelines. This article stood out to me because its the perfect example of price gouging, which has occurred frequently during the Covid-19 pandemic. Price gouging can be defined as taking advantage of increased demand of a product by increasing the price, knowing that consumers are desperate enough to purchase them. Like other pandemic necessities (toilet paper, disinfectant, water, etc.) the price of masks has increased. This sudden increase in demand was caused by fear around the Omicron variant of Covid-19.      In the article,  N95 Mask Prices Hit ‘Ridiculous’ Highs on Speculation Over CDC Guidance , by Claire Ballentine and Misyrlena Egkolfopoulou, its noted that due to the Omicron variant, Americans are rushing to find masks. The CDC has considered changing Covid-19 relief guidelines, recommending t
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The Life of a Marketing Student

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     Hello! My name is Travis Shollenberger and this is my second year at Linn-Benton Community College! I'm currently working on my Associate's in business, although I'm still exploring what to do after I graduate. Personally I did not choose to take this class, but my advisor offered it to fill a degree requirement.     At the moment, I am unsure of what I'm most excited to learn about during this course. Personally, I hope to leave this course able to create a marketing plan for a side project. Outside of my academic life I like to spend my free time spending time with family, playing video games and creating art.     Throughout my academic career I've questioned whether I should have majored in Art, but I felt that I would be burnt out on my passion. In the future, I hope to be creating and selling pieces of art to those who enjoy what I create. In taking this marketing course I wish to be able to succeed in making a career out of my passion. This piece (picture
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